We Back What Matters To Us

WEL is selective, fast-moving, and focused on real potential. We want to support companies in Canada’s startup sector that are challenging the status quo and reshaping the industry landscape. We aim to invest in resilient and innovative founders from across sectors, with a focus on ventures that are diverse, disruptive and building for the future.

Investment Criteria

WEL funds typically invest $25,000 to $75,000 CAD in early-stage Canadian companies, usually at the pre-seed or seed stage. Before WEL commits to an investment, a lead investor and term sheet must be in place.
Early Traction

Early Traction

Demonstrated traction, customer interest, third-party validation, or other indicators of market demand.

Market Opportunity

Market Opportunity

A large addressable market, strong growth potential, and a clear path to meaningful returns.

Exit Strategy

Exit Strategy

A clear path to exit within a 7 to 10-year time horizon.

Ethical Standards

Ethical Standards

A commitment to doing no harm.

Each local WEL fund fine-tunes this investment criteria to power its own regional innovation ecosystems and goals.

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“Women’s Equity Lab provides more than just capital. They contribute expertise, mentorship, and access to a powerful network of leaders that has supported our growth. Their involvement has been instrumental to Mimosa’s journey, and we are deeply grateful for the investment, guidance, and connections that have been pivotal to our success.” Dr. Karen Cross, Co-Founder & CEO, Mimosa Diagnostics – WEL Toronto and Atlantic portfolio company

The WEL Advantage

Fast and Considered Decisions
We follow a paced process that respects Founder’s time.

Smart Money
Our capital comes with a network of 500+ women leaders and connectors who want you to win.

A National Networt
Multiple funds connecting deals with each other.

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FAQs

What stage and types of companies does WEL invest in?
WEL invests in Canadian-based, early-stage startups at the pre-seed and seed stages that are actively fundraising and have a lead investor with a term sheet in place. We are sector-agnostic and inclusive in our approach, supporting founders of all genders while valuing meaningful female influence within leadership teams.
How much do you invest, and how fast do you decide?
We typically invest between $25,000 and $75,000 per company. Our decision process is structured but efficient. After an initial pitch, the group discusses the opportunity and votes on whether to proceed to due diligence. We recognize that founders’ time is valuable and aim to move as efficiently as possible, with final investment decisions typically made within 4-6 weeks, depending on diligence scope, group scheduling, and deal readiness.
Does WEL lead rounds?
We do not typically lead rounds. Our model is collaborative and education-led, and we usually invest alongside a lead investor or as part of a broader round. Where possible, we value companies that allow individual WEL members to co-invest alongside the fund.
What is the application and diligence process like?
Founders apply through a streamlined intake process. Selected companies are invited to pitch to a local investment group, followed by discussion and a vote on whether to proceed to due diligence. We evaluate opportunities based on factors such as early traction, market opportunity, potential returns, ethical standards, and a clear path to exit within seven to ten years. While selection criteria may vary slightly by investment group, our approach is consistent, disciplined, and respectful of founders’ time.